From mountains to sea

Farmers are some of the world’s best innovators.
We need your ideas, big or small!


Thriving Southland is a farmer-led project is aimed at driving positive change in our primary sector in Southland by working with farmers and supporting Catchment Groups as agents for change.

Our Vision

A prosperous Southland, healthy people, healthy environment from the mountains to the sea. 

Our Mission 

For the Southland community to work together for a better future for all. Protecting Southland's prosperity, heritage, environment and health through community collaboration.

Our Goals.

1. Regional Leadership

Empower Community, Primary sector and Government agencies to collaborate for cohesive outcomes for Southland

  • One vision for the Region
  • Alignment of regional initiatives through a Regional leadership group
  • Processors and businesses engaged in the regional vision
  • The Vision extends beyond the primary sector to embrace the Region as a whole

2. Embrace Change

Southland’s producers and businesses embrace dynamic change as the new normal

  • Change is seen in a positive light by producers
  • Strong link to consumer requirements
  • Processors incentivise change
  • Producers and businesses are supported through Communities of Practice
  • Rural professionals are engaged in the vision and outcomes to work with client

3. Regional Story

Leverage Southland’s unique location and environment to take premium Southland products to global markets.

  • Products and tourist experiences will be sustainable, accountable, trace-able
  • Products will carry certification that aligns with global trends in consumer demands
  • The region will have an accreditation scheme supported by processors and business
  • Southland will have a regional marketing plan

Get involved.

Are you a farmer within a Southland catchment?
Come to a workshop and Complete our survey

Thriving Southland has a vision of interconnected southern communities and primary sector leading innovative change for a healthy and prosperous future. We're running workshops throughout the region to bring together like minded farmers to to be part of creating this vision.

Gore Workshop

Tuesday, 8 October, 10am - 1.30pm Heartland Hotel, Gore Closed

Winton Workshop

Wednesday, 9 October, 10am - 1.30pm The Savlation Army, Winton Childcare available Closed

Otautau Workshop

Thursday, 10 October, 10am - 1.30pm New Life Church, Otautau Closed
The workshops have now closed. Thank you to all that attended.
Results and feedback from these workshops is now being collated.

Tell us how we can work together.

The following survey will help us help you, and ensure that your thoughts and ideas contribute to the pathway forward and will also inform the planned workshop discussion topics.

The survey will take no more than 10 minutes to complete. Results will be reported in aggregate only, and individual responses will be kept confidential.

Survey is now closed